Jim Jamesson

I might be onto something here. Every time I go to Taco Bell, I am usually always asked if I want sauce. I assume that it’s Taco Bell policy to ask customers if they would like sauce. Makes sense, it’s a nice gesture.

But.

Have you noticed the ABUNDANCE of sauce packets that they actually give you? I am usually handed 20 packets easy. Even if I order a Bel Grande combo and that only comes with one damn taco. I mean, how much sauce does one actually need? It doesn’t make sense.

I think I know what’s going on here though. I think, this is the work of some really sneaky genius marketing people at Taco Bell.

I believe that Taco Bell gives you an outrageous number of sauce packets, because many people will feel that there are just too many to throw away. I mean after all, it’s like a 4 dollar thing of Texas Pete thats how many they goddamn give you. So, what do you do? You stick them in a place with all the other shit like that.

Then, this is fundament of Taco Bell’s genius. Here’s what transpires:

It’s getting late.

There is shit in the fridge. You thumb around looking for snacks.

Oh, a gigantic fucking load of fire sauce. Man, if only I had tacos to put that shit on.

Mmm, tacos.

And next thing you know, off to Taco Bell you go.

So with this logic in mind, one cannot help but to focus on the actual per-packet cost of a Taco Bell hot sauce. I am really, really interested to know, just how much a Taco Bell pays for 1 individual fire sauce.

Because it seems to me, that the cost of the packet is so small, that it pales in cost to advertise in your home, sans the television. I think that Taco Bell knows that once you see a fire sauce, that you will be eating tacos within 15 minutes.

These are questions that I would really like to have answered. I’m going to email Taco Bell with hopes that they will provide us all with the information we crave.

Long Live 4th meal.